BBC Studios Kids & Family Productions was created in 2022 with the move of BBC Children’s In-House Production into BBC Studios Productions. Our team combines award-winning production talent with global insight, content sourcing, investment, and customer and brand expertise.
We’re as passionate about our shows as the audiences; creating and sourcing inspiring stories that deliver our…
Managing Director, Kids & Family
Cecilia Persson drives an ambitious global strategy for BBC Kids & Family, one of our key genres whi...ch make up BBC Studios Productions. As Managing Director, Cecilia works in partnership with all areas of the business to ensure the most creative, efficient and effective approach to bring children’s content to our audiences around the world. Cecilia has extensive creative and commercial knowledge, including more than 15 years at Warner Media, where she most recently held the role of VP Programming & Content Strategy EMEA; Acquisition & Co-Production International.
Head of Commercial
Alexandra McGrail is leading the high-performing commercial and business development team, identifyi...ng and securing commercial opportunities for kids’ content and managing the total commercial Kids & Family budget. She brings a wealth of knowledge of children’s content partnerships from her previous role as Senior Commercial Manager, BBC Studios, which she took up in May 2021. Prior to joining the BBC, she was Senior Commercial Manager at Argonon, Commercial Manager at Leopard Pictures and an Editor at Channel 4.
Vice President of Development
Edward Barnieh heads up the creative direction of the global development team for Kids & Family, one... of our key genres which make up BBC Studios Productions. As Vice President, Edward works in partnership with all genres of Kids & Family development to ensure the most creative, efficient, and effective approach to bring children's content to our audiences around the world. Edward has extensive creative and commercial knowledge, including 3 years at Netflix, 6 years at Warner Media and 8 years at Nickelodeon.
