BBC Studios Kids & Family is an integral part of the BBC Studios content powerhouse – a commercial subsidiary of the BBC Group which produces, invests and distributes content globally.
With specialist knowledge of what makes young audiences tick, BBC Studios Kids & Family identifies, nurtures and invests in great projects and turns them into global hits, seaml…
Managing Director, Kids & Family
Cecilia Persson drives an ambitious global strategy for BBC Kids & Family, one of our key genres whi...ch make up BBC Studios Productions. As Managing Director, Cecilia works in partnership with all areas of the business to ensure the most creative, efficient and effective approach to bring children’s content to our audiences around the world. Cecilia has extensive creative and commercial knowledge, including more than 15 years at Warner Media, where she most recently held the role of VP Programming & Content Strategy EMEA; Acquisition & Co-Production International.
Head of Commercial
Alexandra McGrail is leading the high-performing commercial and business development team, identifyi...ng and securing commercial opportunities for kids’ content and managing the total commercial Kids & Family budget. She brings a wealth of knowledge of children’s content partnerships from her previous role as Senior Commercial Manager, BBC Studios, which she took up in May 2021. Prior to joining the BBC, she was Senior Commercial Manager at Argonon, Commercial Manager at Leopard Pictures and an Editor at Channel 4.
Vice President of Development
Edward Barnieh heads up the creative direction of the global development team for Kids & Family, one... of our key genres which make up BBC Studios Productions. As Vice President, Edward works in partnership with all genres of Kids & Family development to ensure the most creative, efficient, and effective approach to bring children's content to our audiences around the world. Edward has extensive creative and commercial knowledge, including 3 years at Netflix, 6 years at Warner Media and 8 years at Nickelodeon.
Head of Content Strategy
Kelly Wood leads the newly created content strategy team at Kids & Family. As Head of Content Strate...gy, Kelly works in partnership with all lines of business to support our ambitious growth plans; defining global and local content strategies and rollout plans across our global channels, branded services, digital platforms and working closely with our 3rd party partners to achieve maximum reach and impact for our brands. Kelly is a passionate content strategist with extensive experience across programming, research and marketing, including more than 10 years at Nickelodeon, where she most recently held the role Senior Director, Content and Programming Strategy UK and Ireland.
Head of Business
Sarah Young is the Kids & Family Head of Business based in Pacific Quay but works across our Glasgow..., Salford and London sites ensuring the smooth running of all K&F business operations. Sarah works with the end to end Kids & Family teams focussing on alignment across the business to ensure all our teams are unified and know their purpose and strategic goals. As Head of Business, Sarah is responsible for an array of projects that involve working closely with the Head of Commercial, Vice President of Development, Head of Content Strategy, Production Leads and the MD for Kids & Family to drive forward the success and expected standards of our high performing division. Sarah has worked in children’s content making at the BBC since 2006 and brings a wealth of knowledge and experience to the role and a real passion for delivering the very best for our audiences.
VP Sales
As VP Sales Kids & Family, Katharina leads the division’s sales and coproduction strategy, manages t...he global kids & family accounts and works on enhancing sales revenue and profit targets across all co-productions, commissions and global tape sales. Katharina has more than 20 years of experience in the kids & family business and a passion for bringing great content to clients and kids and their families worldwide. She joined from Germany’s ZDF Studios where as Director ZDFS Junior she worked across acquisitions, co-productions and commissions as well as key account sales for the whole ZDF, KIKA and ZDF Studios’ kids & family catalogue.
